I had a friend once tell me - "Man, thats a cool photo, but all you did was push a button. The camera made the picture!" So here is a little bit of my internal dialogue that occurs before I "push the button" and let the camera do all the work... I'm always talking with the client, making them feel comfortable and confident with the image creation process. Everyone is beautiful, and it is my job to portray that - and lots of this has to do with self-confidence. At the same time I am having a massive internal dialogue to keep the shoot moving... First off I'm thinking about where I am, and how I can compose something that is going to be great. Then I think about the light - because this will determine where I place a subject. Often the client will get excited and make a suggestion, or have a desire to have a photo taken in the spot that has the worst light possible, or lots of clutter in the frame, or is generally the last idea I would have enter...